For Berkeley, it's just July 11, not Free Slurpee Day
7-11 locations in the city don't celebrate the day because of the city's sugar tax
People all over the country are taking a break from their summers by enjoying a free Slurpee, except for people in the city of Berkeley, which became the first city in the United States to tax sugary drinks in 2014. Berkeley passed a 1-cent tax on all sugary drinks when it passed Measure D in that year's fall election.
"All City of Berkeley 7-Eleven locations will not be participating in today's Slurpee event," read a sign at the 7-Eleven at the corner of College Avenue and Russell Street in Berkeley. "We sincerely apologize for the inconvenience."
The sign begins by listing Berkeley municipal code 7.72, the "Sugar Sweetened Product Distribution Tax."
At least whoever wrote the sign seemed aware that they were being a killjoy to people looking to get hopped up on sugar, flavoring and ice.
"We look forward to bringing you fun, community-centered promotions, but laws like this prevent stores from participating," it continued. The sign encourages anyone who was looking forward to a potential brain freeze to instead call their Berkeley City Council member to complain about the law.
At least one person took to social media to complain about not being able to get their non-alcoholic piña colada fix in on Thursday.
"Here's something fun: I got a local news roundup email that not only confirmed that Berkeley 7-11s were participating in Free Slurpee Day But also listed the address of all the 7-11s in Berkeley...none of which are participating in Free Slurpee Day," the person wrote.
But people have been complaining about not being able to get their free frosty desert beverage in Berkeley on this day for a few years now. "All 7/11's in Berkeley are forbidden from participating in Free Slurpee Day," one person person complained in 2017. "Damn you liberalism."